Do you know who is visiting your web site? Wouldn’t it be great if you also knew where they were coming from, how long they were on your site, and, most importantly, from which page they were exiting your web site and why? Web analytics software and real time web site tracking solutions have now made it possible for web masters as well as for those companies for whom a robust Internet presence is critical to success, to use this form of dynamic data to review performance, correct pitfalls and plan highly successful online marketing strategy. Let us begin by first exploring site tracking and analysis terminology: