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I run PPC ads other than AdWords. How do I specifically track those ads performance as far as conversion goes?

I have other PPC ad accounts. In analytics I can see how many visitors I am getting and how long they stay on the page, bounce rate etc…but I can’t seem to figure out how I track how many of them turn in to sales. My account gives me overall goal conversion but says they are all coming from my shopping cart as the source. Any ideas?

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  1. 2 Comment(s)

  2.   By Nick Kurentz on Jan 21, 2010 | Reply

    you can use bit.ly.com to get free urls to use to track sales. Also you can get all the tools you need from Caleb Kasey to track your business. Just google him are you can go to DuplicateMySuccessSystem.com Hope this helps.

  3.   By Nick Kurentz on Jan 21, 2010 | Reply

    Some people worry that analytics would enable to know what you are earning from your ads, and would price them proportionally. there are Ok alternatives like statCounter

    Affiliate companies will pass on tracking code you can attach to clicks, allowing you to track conversion, the form is something like:

    http://www.destination?tid=ad3site4 (tid for clickbank, sid is for CJ) ad3site4 is your secret code 8 char max

    The big budget operators can use statsjunky.com which automates the tracking process to a sick degree, though again sharing results with a 3rd a party may not be for the truly paranoid.

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