By Nick Kurentz on May 27, 2010 in Analytics | 0 Comments
www.sas.com Insurance Companies: See how you can reduce your claims expenses by 10 percent. To find out how Diversified Insurance lowered their loss ratio by implementing SAS, go to www.sas.com . This new video from SAS explains how business analytics can decrease your loss ratio, detect claims fraud, improve your loss-reserving system and improve customer [...]
By Nick Kurentz on Apr 11, 2010 in Analytics | 0 Comments
A quick example of how to use Excellent Analytics, the free, open source, Google Analytics plug-in for Microsoft Excel. More info at www.excellentanalytics.com.
By Nick Kurentz on Mar 18, 2010 in Analytics | 0 Comments
A colleague recently asked me what I thought about a 44.82% bounce rate, if it seemed high, and if it could cause suspicion for advertisers.
A “bounce” occurs when a web site visitor enters a particular page and then leaves the site without visiting any other pages before a specified session-timeout occurs.
In actuality, the bounce rate [...]
By Nick Kurentz on Mar 16, 2010 in Analytics | 0 Comments
This video show you how to analyze your traffic spikes with Google Analytics. For more internet marketing videos, check out tubetorial.com
By Nick Kurentz on Mar 14, 2010 in Analytics | 0 Comments
Ian Laurie’s Google Analytics Tutorials
By Nick Kurentz on Mar 7, 2010 in Analytics | 0 Comments
Visit us at ibm.com/media. IBM offers media and entertainment companies analytics solutions that can turn information into valuable insights. In this video from NAB 2008, Dan Fulwiler and Steve Segalewitz from IBM, discuss how understanding your online data more clearly can improve decision-making. In the accelerating media industry, discovering relevant business insights within the chaos [...]
By Nick Kurentz on Mar 2, 2010 in Analytics | 0 Comments
iPerceptions’ own Senior Marketing Analyst Michael Whitehouse speaks with Jonathan Zell, Business Development Manager, about the recent iPerceptions show circuit.
By Nick Kurentz on Feb 20, 2010 in Analytics | 0 Comments
So now there is Google Analytics and Yahoo Analytics. What are the differences and which one is best for you? First we will talk about what analytics is, the technology behind it, and how you benefit from it.
Web Analytics
Web analytics measures website visitor’s behaviors when arriving to your website. This information measures the [...]
By Nick Kurentz on Feb 15, 2010 in Analytics | 8 Comments
Learn how to use Google Analytics to find your best performing keywords in Google AdWords and adjust your campaigns to increase the return on your advertising investment.
By Nick Kurentz on Feb 15, 2010 in Analytics | 2 Comments
I’m looking for a list of the best top ten web analytics and search analytics software or service. Which website analytics do you think is the best?