By Nick Kurentz on Mar 18, 2010 in Analytics | 0 Comments
A colleague recently asked me what I thought about a 44.82% bounce rate, if it seemed high, and if it could cause suspicion for advertisers.
A “bounce” occurs when a web site visitor enters a particular page and then leaves the site without visiting any other pages before a specified session-timeout occurs.
In actuality, the bounce rate [...]
By Nick Kurentz on Feb 20, 2010 in Analytics | 0 Comments
So now there is Google Analytics and Yahoo Analytics. What are the differences and which one is best for you? First we will talk about what analytics is, the technology behind it, and how you benefit from it.
Web Analytics
Web analytics measures website visitor’s behaviors when arriving to your website. This information measures the [...]
By Nick Kurentz on Feb 9, 2010 in Analytics | 0 Comments
Clients often come to us and ask why the data that they’re getting from Google Analytics and other javascript based analytics information differ from data that there web hosting service provides. What we explain to them is that roughly 10-15% of web surfers have javascript disabled, resulting in roughly 10-15% less traffic than what your [...]
By Nick Kurentz on Feb 2, 2010 in Analytics | 0 Comments
Google wants to make it easy for webmasters that create compelling content to rank well on its search engine. Using these free Google tools you can optimize your website, improve your Search Engine Optimization (SEO) efforts and gain new insights into which keywords people are using to find information on Google.
Google Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
The [...]
By Nick Kurentz on Jan 24, 2010 in Analytics | 0 Comments
supported, with more to come in the near future. www.freelinereport.com Yahoo has purchased IndexTools, a web analytic software similar to Google Analytics, and plans on offering the full suite of tools for free to its current partners and clients. www.freelinereport.com SEOBook has released a new FireFox plugin called RankChecker that gives you a fast and [...]
By Nick Kurentz on Jan 16, 2010 in Analytics | 0 Comments
Google Analytics for SEM
Urchin visitor tracking is now renamed ‘Google Analytics’ and is available to everyone for free! For those of you lucky enough to have signed up in the early stages, Google Analytics will open up a world of information you probably never knew about visitors on your site. For those not so [...]
By Nick Kurentz on Jan 11, 2010 in Analytics | 0 Comments
Very often we are asked to provide expected visitor volumes from the core target keywords of an SEO campaign. Of course, we explain the ‘long tail’ and the fact that many hundreds if not thousands of keywords will potentially be referring visitors, but it enables the client to quantify their investment by getting some gauge [...]